Media insensitivity

on 29 December in a vernacular daily in Orissa in the front page a photograph of a family, with the following caption was published:
"Father Mother & their two children suffering from AIDS".
What bothered all of us was that each and every detail of where he lived, what he did, and how he got himself infected with the virus is detailed out in that column.
In Orissa past experience with HIV/AIDS has been horrible.
I remember there was an incidence in Ganjam (a high prevalent district), where a young mother, whose husband died of AIDS related disease was tied to her cot and burnt by the villagers, a young man who had died of AIDS was not given a decent cremation because of his HIV status. These are some of the common incidence that have been regularly occurring in Orissa. One needs to question media as to whether these kinds of sensational news will aggravate the situation or not, whether they have maintained all the norms (e.g taking permission from the family (written permission) before publishing this human interest story, Whether consequences of such kind of publication has been discussed with the family, has confidentiality been taken into account while writing about how, what action of his resulted in him being a HIV+.
I am presuming that no such initiative has been taken before exposing the family to discrimination. I do hope individuals and community members come together to address media insensitivity which harms the common man and exposes them to discrimination.